Hanwen ZhanginMarketing in the Age of DigitalHEYTEA: A Gen Z’s ChoiceHEYTEA is a Chinese tea drink chain founded in 2012 and headquartered in Shenzhen city, China. Started off as a small store called “Royal…3 min read·May 3, 2021----
Hanwen ZhanginMarketing in the Age of DigitalHow To Keep Your Bussiness Standing Unshakenly During the Health Crisis?1. Pay attention to supply chain management and inventory turnover.4 min read·Apr 19, 2021----
Hanwen ZhanginMarketing in the Age of DigitalWhat are the Strengths and Weaknesses of Big Data Implementations For Marketers?Big data applications4 min read·Apr 10, 2021----
Hanwen ZhangDon’t Be Stupid Putting Your Business at the risk! Be Sure to Follow The Data Using Trends.With Google banned third-party cookies recently, a battle in the data privacy field has already been recognized by the public, although it…1 min read·Apr 4, 2021----
Hanwen ZhanginMarketing in the Age of DigitalWho Will Be Hurt? Third-Party Tracking Cookies BanBanning third-party tracking cookies is a direct step toward regulating the targeting tracking practices that companies used to gather…3 min read·Mar 28, 2021----
Hanwen ZhanginMarketing in the Age of DigitalA double-edged sword, what has changed on social platformsMany things changes since the three times industrial revolutions. Today, after the third industrial revolution, we are enjoying benefits…3 min read·Mar 20, 2021----
Hanwen ZhanginMarketing in the Age of DigitalPandemic will finally end, but the new idea won’t.China Eastern Airlines(CES) is one of the largest airlines company in Mainland China. It’s based in Shanghai, the economic center city of…4 min read·Mar 14, 2021----
Hanwen ZhanginMarketing in the Age of DigitalTmall — the ally of Farferch to enter Mainland China marketThe potential customer and growth is a big cake for any business that they can’t ignore. Farfetch, the famous global luxury online…4 min read·Mar 7, 2021----
Hanwen ZhanginMarketing in the Age of DigitalHow the company caters to you? Since you were interested in them.When you choose a brand, it also caters to you in reverse. In its way to recall your identity with them, to make you believe your choice…3 min read·Feb 28, 2021----
Hanwen ZhanginMarketing in the Age of DigitalDiversity + the Same Goal = innovation, the TEST helps to find your positionA 20-year-old Chinese university student KOL who interviewed Tim Cook, the CEO of Apple, recently became a hot topic on Weibo, the Chinese…3 min read·Feb 20, 2021----
